Digital Fundraising

BWF 2020 Digital Fundraising Survey

Justin Ware
Jun 9, 2021

The 2020 BWF Digital Fundraising Survey was an eye opener. For the first time, digital channels (email, social media, online giving) overtook direct mail as the top driver of participation among those surveyed. At the same time, digital channels increased the already wide lead they had over traditional phone calling programs.


Now here’s the kicker - the survey was conducted in late 2019 - several months before COVD-19 forced us into an even more digitally-focused world. In other words, we had already made the digital transition. The pandemic only accelerated what was already underway.


Click here to read more about the survey and the results.

Justin Ware
Justin Ware is a digital fundraising expert with nearly 15 years of experience helping nonprofits raise money online. An Emmy-winning YouTube producer and one of the original pioneers of the online giving day and online ambassadors programs, Justin is focused on innovative tactics and "what's next?" for cause-based work.

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