Celery Sells Mercury: Part 2

Justin Ware
Aug 11, 2022

There is a lot of science that goes into personalization at scale. Fortunately, has the experts on our team to decipher, translate, and enable that level of mass personalization.

The science we have yet to master? How celery fits into the equation. Take a look at part two in our Mercury launch series and let us know - does “celery sell” as well as anything?

Click here to learn more about’s transformative Mercury platform.

Justin Ware
Justin Ware is a digital fundraising expert with nearly 15 years of experience helping nonprofits raise money online. An Emmy-winning YouTube producer and one of the original pioneers of the online giving day and online ambassadors programs, Justin is focused on innovative tactics and "what's next?" for cause-based work.

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