Student Engagement Teams

Video Drives Fundraising: A Micro Case Study

Justin Ware
Dec 6, 2021

More than half of everyone who watches a video to completion will make a gift to the organization featured in the video. 


This statistic, from a Google study,  helps explain why {{firstname}} has poured so much effort into the Student Engagement Team (SET) concept. Our student teams create at least one new engagement video weekly, because we know that half the people who watch one from start to finish will go on to make a gift.


During a recent client partner giving day, Student Engagement Team videos were viewed to completion 2,925 times in the weeks leading up to the event. Results were spectacular. Not only did the client partner enjoy their institution’s best ever giving day, but the 3,400 unique donors who gave through the platform dwarfed the previous record of 1,063. 


That’s an increase of 2,337 unique donors thanks to Student Engagement Team content.


So it’s safe to say that at least 57 percent of those who watched the videos to completion went on to give during the giving day. 


It probably would come as no surprise that the {{firstname}} team is working on year two with this client partner. And already during fall 2021, the Student Engagement Team has produced 100 new videos. As the program matures at this particular institution, we are increasing the already massive amount of new video content and it will continue redefining the story around the annual fund.


 {{firstname}}’s client partners are leaving donor decline behind and pursuing increases in acquisition and retention with robust Student Engagement Team programs. Would you like to reinvent annual giving with a digital-first, student-video-driven approach?

Click here to learn more about {{firstname}}’s Student Engagement Team. 

Justin Ware
Justin Ware is a digital fundraising expert with nearly 15 years of experience helping nonprofits raise money online. An Emmy-winning YouTube producer and one of the original pioneers of the online giving day and online ambassadors programs, Justin is focused on innovative tactics and "what's next?" for cause-based work.

Team {{firstname}}

Meet the team of bla bla bla bla bla bla bla that make up {{firstname}}