How to Reverse Direct Response Decline
Nonprofit organizations are lowering direct response expectations for 2023 after 2022 numbers declined from the pandemic-era highs of...
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{{firstname}} Blogs
Our Free, How-to Manual
- Mar 13
- 4 min
How to Pivot to “Portfolio-based Donor Engagement”
Personalization at scale is possible through a commitment to producing more video content and building systems that enable journey-based...
330
- Feb 20
- 3 min
How to Personalize Donor Engagement at Scale
Three Ideas for Personalization At-Scale at Your Organization
980
- Feb 16
- 1 min
Giving Days Turn 11 – What’s Changed?
Fundraising expert Dr. Chad Warren discusses the future of online giving days for fundraising.
310
- Nov 15, 2022
- 2 min
How to Make #GivingTuesday Work in Higher Ed Fundraising
Ten years ago, the 92nd Street Y launched the inaugural GivingTuesday. Since then, nonprofits have raised hundreds of millions of dollars...
150
- Oct 30, 2022
- 3 min
With Video, "Authentic” Beats “Professional," and It’s Not Close
More studies show audiences react better to real, “authentic” content. But authentic content is not easy and requires more than simply...
140
- Sep 21, 2022
- 3 min
What is Your Nonprofit’s “Ambient Music?”
Disney creates the feeling of “magic” through ambient soundtracks played throughout its parks. Inspire your audiences with an “ambient...
130
- Sep 9, 2022
- 3 min
When Hiring Digital Fundraisers, Think “Influencer”
Over the past decade a new marketing tactic emerged out of the overwhelming scale and popularity of social media: the influencer. Paid...
270
- Aug 18, 2022
- 1 min
Celery Sells Mercury: Part 3
At this point, the “celery sells” theme is here. We’re sorry. Fortunately, this is the final piece of the trilogy. And as a reward for...
30
- Aug 11, 2022
- 1 min
Celery Sells Mercury: Part 2
There is a lot of science that goes into personalization at scale. Fortunately, firstname.co has the experts on our team to decipher,...
10
- Aug 10, 2022
- 3 min
firstname.co's New Application Mercury Generates Personalized Microsites At Scale
Five leading global universities have achieved conversion rates of up to 85% as part of the Mercury early adopter program. MINNEAPOLIS,...
50
- Aug 7, 2022
- 2 min
Video + Phone = Annual Giving Success
Multichannel. Omnichannel. We’ve all heard and probably used those words more times than we can count in the past few years. Perhaps,...
60
- Aug 3, 2022
- 1 min
Celery Sells Mercury
As the saying goes, “love what you do and you’ll never work a day in your life.” Perhaps we’ve taken that concept a bit too far with...
40
- May 23, 2022
- 2 min
Engaging Gen Z - Must Have Content, Social Media
Generation Z is avoiding websites, and email - they consume media almost entirely through social media. Engaging Gen Z requires a great...
80
- May 23, 2022
- 2 min
Three Keys to Mobile Video Viewership
Most viewers are experiencing your website on mobile. Video is key to web traffic and overall success. This story includes three key...
70
- Apr 21, 2022
- 3 min
Inspiring Environmental Videos for Earth Day
Climate philanthropy is on the rise, but far more is needed to solve environmental issues facing our planet. To celebrate Earth Day,...
30
- Dec 6, 2021
- 2 min
Video Drives Fundraising: A Micro Case Study
The {{firstname}} Donor Engagement Team is redefining annual giving in higher education. In the first year, our DET students produce...
230
- Jun 16, 2021
- 1 min
Outsourced DDOs - Next Trend
Learn how {{firstname}}’s Student Engagement Team can produce results for your next multichannel campaign Digital Development Officers...
150
- Jun 11, 2021
- 2 min
Digital Development Officers - Why Invest? (Part 2)
“Our people aren’t on social media.” For all of the last decade, it hasn’t been true. Not even close. In 2011, Fidelity released a study...
90
- Jun 10, 2021
- 4 min
Digital Development Officers - Why Invest? (Part 1)
Some of the most significant interactions between people now happen partially or entirely online. And I probably don’t have to say it,...
70
- Jun 9, 2021
- 1 min
BWF 2020 Digital Fundraising Survey
The 2020 BWF Digital Fundraising Survey - the moment “digital” became the #1 driver of participation The 2020 BWF Digital Fundraising...
10
- May 4, 2021
- 4 min
Top 5 Digital Fundraising Predictions for 2021 (#5)
Prediction #5: Migrating to a digital-first mindset The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising...
20
- May 3, 2021
- 2 min
Top 5 Digital Fundraising Predictions for 2021 (#4)
Prediction #4: Shifting focus from donor acquisition to donor retention The COVID-19 pandemic accelerated the adoption of digital...
20
- Apr 28, 2021
- 4 min
Top 5 Digital Fundraising Predictions for 2021 (#3)
Prediction #3: The Rise of Video The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all...
30
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