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How to Build Modern Online Giving Days
As we enter the second decade of online giving days in higher education, it’s time to innovate. Here are three ways you can modernize your online giving day for massive success in 2021 and beyond.
Why a Giving Day is Now More Important Than Ever
The online giving day is not only the biggest day of the year for the annual fund – for many institutions, a robust giving day out raises an entire year of engagement via traditional channels (phone, for example). Read more to learn why online giving days are a critical piece of your fundraising strategy from the annual fund to the major gifts program.