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Sep 21, 2022
What is Your Nonprofit’s “Ambient Music?”
Disney creates the feeling of “magic” through ambient soundtracks played throughout its parks. Inspire your audiences with an “ambient soundtrack” of video content that solidifies your mission and message in the hearts and minds of your prospects and supporters. Use authentic video to create an inescapable feeling of magic around supporting your mission.
Sep 9, 2022
When Hiring Digital Fundraisers, Think “Influencer”
Over the past decade a new marketing tactic emerged out of the overwhelming scale and popularity of social media: the influencer. Paid product endorsements that were once reserved for A-list celebrities and top athletes have created an ecosystem of people who earn large salaries by simply mentioning products in their social feeds. The success of this model relies on the perception that the influencer is sharing their authentic opinion, as opposed to some canned advertising jargon.
Aug 18, 2022
Celery Sells Mercury: Part 3
At this point, the “celery sells” theme is here. We’re sorry. ‍Fortunately, this is the final piece of the trilogy. And as a reward for sticking with us, we are sharing our brainstorming process around possible use cases for personalized microsites using the Mercury platform. Enjoy the final chapter in our epic “celery sells” video series!
Aug 11, 2022
Celery Sells Mercury: Part 2
There is a lot of science that goes into personalization at scale. Fortunately, firstname.co has the experts on our team to decipher, translate, and enable the level of mass personalization.The science we have yet to master? How celery fits into the equation. Take a look at part two in our Mercury launch series and let us know - does “celery sell” as well as anything?
Aug 10, 2022
firstname.co's New Application Mercury Generates Personalized Microsites At Scale To Transform Donor Experiences
Five leading global universities have achieved conversion rates of up to 85% as part of the Mercury early adopter program
Aug 7, 2022
Video + Phone = Annual Giving Success
Multichannel. Omnichannel. We’ve all heard and probably used those words more times than we can count in the past few years. Perhaps, according to this article from RNL, that’s because multichannel or omnichannel annual giving strategies work.
Aug 3, 2022
Celery Sells Mercury
As the saying goes, “love what you do and you’ll never work a day in your life.” ‍Perhaps we’ve taken that concept a bit too far with our “Celery Sells Mercury” video series. What do you think?
May 23, 2022
Engaging Gen Z - Must Have Content, Social Media
Generation Z is avoiding websites, and email - they consume media almost entirely through social media. Engage Gen Z requires a great deal of content and patient marketing Sophisticated journeys are required with a heavy balance of paid and organic social media
May 23, 2022
Three Keys to Mobile Video Viewership
Most viewers are experiencing your website on mobile Video is key to web traffic and overall success This story includes three key tactics to help your online video stand out when viewed on a mobile device
Apr 21, 2022
Inspiring Environmental Videos for Earth Day
Climate philanthropy is on the rise, but far more is needed to solve environmental issues facing our planet. To celebrate Earth Day, we’re highlighting some of the best videos aimed at increasing support for climate-related issues.
Dec 6, 2021
Video Drives Fundraising: A Micro Case Study
The {{firstname}} Donor Engagement Team is redefining annual giving in higher education. In the first year, our DET students produce hundreds of new, authentic videos to grab the attention of donors. As you wonder "what's next after phone," think Donor Engagement Team with {{firstname}}.
Jun 16, 2021
Outsourced DDOs - Next Trend
Learn how {{firstname}}’s Student Engagement Team can produce results for your next multichannel campaign
Jun 9, 2021
BWF 2020 Digital Fundraising Survey
The 2020 BWF Digital Fundraising Survey - the moment “digital” became the #1 driver or participation
Jun 11, 2021
Digital Development Officers - Why Invest? (Part 2)
Jun 10, 2021
Digital Development Officers - Why Invest? (Part 1)
May 4, 2021
Top 5 Digital Fundraising Predictions for 2021
Prediction #5: Migrating to a digital-first mindset The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all nonprofits. How do you sift through what has staying power and what is a flash in the pan? Our team put together a list of our predictions on where digital fundraising is headed in 2021.
May 3, 2021
Top 5 Digital Fundraising Predictions for 2021
Prediction #4: Shifting focus from donor acquisition to donor retention The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all nonprofits. How do you sift through what has staying power and what is a flash in the pan? Our team put together a list of our predictions on where digital fundraising is headed in 2021.
Apr 28, 2021
Top 5 Digital Fundraising Predictions for 2021
Prediction #3: The Rise of Video The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all nonprofits. How do you sift through what has staying power and what is a flash in the pan? Our team put together a list of our predictions on where digital fundraising is headed in 2021.
Apr 27, 2021
Top 5 Digital Fundraising Predictions for 2021
Prediction #2: Activating and Elevating Middle of the Pyramid The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all nonprofits. How do you sift through what has staying power and what is a flash in the pan? Our team put together a list of our predictions on where digital fundraising is headed in 2021.
Apr 26, 2021
Top 5 Digital Fundraising Predictions for 2021
Prediction #1: 2021 = The Year of the Donor Journey The COVID-19 pandemic accelerated the adoption of digital engagement and fundraising tactics for all nonprofits. How do you sift through what has staying power and what is a flash in the pan? Our team put together a list of our predictions on where digital fundraising is headed in 2021.
Mar 29, 2021
#NoColdAsks - Awareness Stage
The job of annual giving fundraising has never been more difficult. Luckily, we have a framework to help you raise more money from more donors by focusing on the donor experience. Learn more about the first stage in the donor journey; Awareness
Mar 25, 2021
The Donor Journey Framework
The job of annual giving fundraising has never been more difficult. Luckily, we have a framework to help you raise more money from more donors by focusing on the donor experience. Learn more about how we approach the donor journey.
Mar 11, 2021
Personalized Leadership Annual Giving During a Giving Day
“Scalable personalization” - that phrase is key to modern mid-level giving. Through technology and the right strategy, your organization can provide meaningful, personalized experiences through digital before, during, and after an online giving day. Read more to learn how.
Mar 10, 2021
Who We Are: Student Engagement Teams
Learn how the {{firstname}} Student Engagement Team leads with authentic video to activate students across email, text, social media, and phone for multichannel fundraising success.
Mar 10, 2021
Growing Giving Days with Student Engagement Teams
Student Engagement Team programs provide the content and authentic energy that elevates a giving day to the next level. Learn how in this post.
Feb 17, 2020
This is {{firstname}}
{{firstname}} combines the expertise of BWF with the technology of Hubbub for a one-stop shop for all your modern donor engagement needs
Jan 4, 2021
How to Build Modern Online Giving Days
As we enter the second decade of online giving days in higher education, it’s time to innovate. Here are three ways you can modernize your online giving day for massive success in 2021 and beyond.
Dec 16, 2020
Why a Giving Day is Now More Important Than Ever
The online giving day is not only the biggest day of the year for the annual fund – for many institutions, a robust giving day out raises an entire year of engagement via traditional channels (phone, for example). Read more to learn why online giving days are a critical piece of your fundraising strategy from the annual fund to the major gifts program.