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In early 2022, the University of Missouri invested in a new video-centric donor engagement strategy featuring thankful students. Just three short months after launch, Mizzou held its annual Giving Day campaign — and these Show-Me Ambassadors not only delivered impressive results, but immediately stewarded donors, many of whom were making first-time or $1K+ gifts. On June 16 at 2pm ET/1pm CT/10am PT, hear from four members of the Mizzou Advancement team on the early success of their program, what they’ve learned so far, and where the Show-Me Ambassadors program goes from here.
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