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May 19, 2021 12:00 PM

Marketing Metrics That Matter

May 19, 2021 12:00 PM

The path to becoming a donor isn't linear. It involves many touch points, across multiple channels and appeals. Tracking the right metrics in Google Analytics illuminates how your marketing and communication efforts work together to produce key actions. In this micro-webinar, we will cover how to measure individual channel performance, track where your donations are coming from and how to give proper attribution to channels that indirectly helped produce donations.

Zach Corbin
Zach Corbin works to put client ideas into action at {{firstname}}. Bringing nearly a decade of experience in digital engagement and fundraising, Zach utilizes modern marketing tactics to solve age-old fundraising problems and help clients #DoDigitalBetter.

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