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Move Engagement Centers Out of Annual Giving

Engagement Centers should compliment the entire donor lifecycle, from annual giving through principle gifts. Learn more here.

Is it an "Engagement Center" or Just Another Phonathon?

Are “engagement centers” different from the phonathons of old? They should be. Meaningful engagement takes more than you think.

With Video, "Authentic” Beats “Professional," and It’s Not Close

More studies show audiences react better to real, “authentic” content. But authentic content is not easy and requires more than simply...